Morgan Stanley
Immersive US Financials Conference - "Connected Client Journey"
OBJECTIVE
Morgan Stanley wanted to show off their wealth management capabilities in a way that was both informative and entertaining, so they set out to create an immersive experience event that used storytelling to explain the complex financial concepts and show how Morgan Stanley and its clients grow together. The goal was to create an environment that evokes emotion, symbolizes growth, intrigues the listener, and provides a light, soothing and free atmosphere for their U.S. Financials Conference.
SOLUTION
JBMG was called on to provide scoring and sound design to accompany an art installation for the event, utilizing a combination of three key elements. 1) Electronic elements (to signify digital products) 2) Melodic elements for a warm and nurturing touch, with instrumentation that feels epic and trust evoking 3) Growth sounds: Plants, rainforest, vegetation sounds that feel lush and opulent.
JBMG also scored custom music to accompany the long form digital content for Morgan Stanley’s, Connected Client Journey videos.
RESULTS
The immersive conference was held in June of 2022, and Morgan Stanley’s Wealth Management website for their “Connected Client Journey” is underscored by 5 different custom JBMG tracks. The activation was so successful with press and industry attendees that it is now going on the road with plans to expand through 2023.
